n order to position Adobe as champions of the democratisation of art, we invited our audience to create the campaign with us. Our collaboration with the Keith Haring Foundation allowed us to digitize his brushes (until then only present on Keith Haring’s works of art). By taking these brushes from the analogue world to the digital space, we developed digital tools to empower a digital generation. The work being shared was created by creatives and their peers, which gave our audience a sense of ownership and increased engagement. In this way, we were able to bring the campaign mission to life, Creativity For All , in an authentic way. The political climate and pandemic provided the perfect foundation to showcase the importance of (digital) self-expression. The community response affirmed our campaign effort as relevant and resonant to its audience.