The film received an overwhelming response on Facebook and other digital platforms with 3 million views within a week. It also received more than 20,000 likes, comments and shares.
Schroder’s following on their official fan page on Facebook grew significantly by 16% within 7 days
The film also generated positive reviews from the media, successfully closing the engagement gap between the Schroder brand and the average Taiwanese. Most importantly, it drove home the key message that investments, like love and family, are there for the long term.
The film went on to win 9 golds, 8 silvers and 6 bronzes in major creative award festivals including the NewYork Advertising Festival, Gerety Awards, Spikes Asia, ADSTARS, One Show China, LIA Chinese Creative Awards, Great Wall China, and Taiwan 4A in the Asia Pacific region.