Time Will Tell

Schroders Taiwan

Time Will Tell

Insight

Transforming a national behaviour

While the Taiwanese are fond of investing, most only consider the short term. We differ. We believe it takes love, commitment and time for an investment to prove its worth.
Time Will Tell

Idea

We believe it takes love, commitment and time for an investment to prove its worth.

In this ever-changing world, centuries-old British investment company Schroders made use of an 11-minute branding film in order to reach out to the whole country with one simple question, “What is the most important investment in your life?” 

The film “Time will tell” is based on a true story from World War II and concerns a 42-year promise, reflecting the heritage of Schroders Investments as well as their spirit of loyalty.
Play

Impact

Award-winning results

The film received an overwhelming response on Facebook and other digital platforms with 3 million views within a week. It also received more than 20,000 likes, comments and shares.

Schroder’s following on their official fan page on Facebook grew significantly by 16% within 7 days

The film also generated positive reviews from the media, successfully closing the engagement gap between the Schroder brand and the average Taiwanese. Most importantly, it drove home the key message that investments, like love and family, are there for the long term.

The film went on to win 9 golds, 8 silvers and 6 bronzes in major creative award festivals including the NewYork Advertising Festival, Gerety Awards, Spikes Asia, ADSTARS, One Show China, LIA Chinese Creative Awards, Great Wall China, and Taiwan 4A in the Asia Pacific region.