Business Card Chronicles

AMEX's latest “Business Card Chronicles” flexes how the brand champions small-biz owners in serious clutch moments, knowing the unexpected hurdles these owners face. You know: the equipment meltdowns, the business pitch that merits jumping from physical models to augment reality and more. The nationwide campaign also punts away those nebulous “money back” and “point system” statements littered in most credit card commercials to make what membership perks actually equate to tangible.