On a mission to grow the digital currency ecosystem, FTX’s Super Bowl spot runs at the skepticism facing its category with Larry David as its “anti-sponsor.” Head here to replay the spot.
And guess what? We’re dropping Larry’s long-form cut right here. Never seen before.
We need to meet people where they are—and that means embracing skepticism,” shares FTX Co-Founder and CEO, Sam Bankman-Fried, on the brand’s mass-market play. “A lot of people who are now the biggest advocates of crypto once had significant reservations.”
The spot was directed by Larry David’s longtime creative partner on both “Seinfeld” and “Curb Your Enthusiasm,” Jeff Schaffer. According to Schaffer, the concept pitched by FTX’s creative agency, dentsuMB, is what got Larry David—who’s never been in a commercial before—to finally say yes.
The next big thing is here, even if Larry can’t see it. Don’t miss out. FTX is inviting people into the crypto space to explore, ask questions and feel empowered to orchestrate financial futures on their terms.
Go behind-the-scenes with The New York Times to learn more about the spot.