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L'Experience IVECO S-WAY
IVECO
Challenge
In an HGV market dominated by manufacturers with a strong image, the IVECO brand is shunned by drivers, and the image of HGVs is at a low ebb overall. How can the IVECO brand image be restored in the truck market and in the hearts of truckers?
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The Foggy Billboard
ZEISS
See the extraordinary everywhere
ZEISS