13 January 2022

Heinz X Channel 4 Flex Kitchen

A social-first ad-funded programme from Heinz

Flex Kitchen 👩🍳🌱

A social first ad-funded programme with Heinz centres around 5 massive broadcast comedians: Alex Brooker, Kerry Godliman, Suzi Ruffell, Lou Sanders and Phil Wang, who have to ‘flex’ their favourite dishes into plant-based friendly dishes for quirky surprise diner groups, with the help of sassy talking-microwave, Flex 📺. The real stars of the show though, are Heinz’s Classics and Plant Proteinz ranges, which’ll feature in the main final recipes, showcasing Heinz’s versatility in the plant-based space, perfect for Flexitarians!

With 5 episodes that’ll be released across the year, with our main episodes dropping on Youtube and All4, supported by cutdowns across social from both Heinz and C4 🥳. We went LIVE this week featuring the amazing and hilarious Kerry Godliman, who you might recognise from the hit Netflix dark comedy, After Life. She’s cooking for a vegan rugby team, and trust me, you won’t want to miss her poor attempt at pronouncing “Spanakopita”… 🥧

Huge congratulations to all the teams involved to everyone at Heinz UK, Carat, The Story Lab, Channel 4 and RangaBee Productions for bringing the concept to life.