Professional with over 12 years of experience in digital marketing, focused in boosting business, leveraging creativity and technology to achieve new goals. Marketer by training. Regular lecturer and Marketing teacher. Passionate about business growth and user experience. Said joined dentsu group in 2018 and has held responsibilities as Chief Business Officer of Isobar, Chief Growth Officer, and Head of Commerce for dentsu in the Market.
He was a member of the Board of Directors of the Alliance for Strategic Brand Value (AVE), formerly AMAP, for 3 years.